CONFERENCE CENTER | Alicante, Spain | Competition

- +

07 PLAYstudio_Centro de Congresos_Alicante_Alzado

06 PLAYstudio_Centro de Congresos_Alicante_Sección

05 PLAYstudio_Centro de Congresos_Alicante_Planta tercera

04 PLAYstudio_Centro de Congresos_Alicante_Planta segunda

03 PLAYstudio_Centro de Congresos_Alicante_Planta primera

02 PLAYstudio_Centro de Congresos_Alicante_Planta baja

01 PLAYstudio_Centro de Congresos_Alicante_Situación

1 / 7

07 PLAYstudio_Centro de Congresos_Alicante_Leopoldo García Ramón

06 PLAYstudio_Centro de Congresos_Alicante_Ejemplos

05 PLAYstudio_Centro de Congresos_Alicante_Cortinas

04 PLAYstudio_Centro de Congresos_Alicante_Pesca

03 PLAYstudio_Centro de Congresos_Alicante_Cúpulas

02 PLAYstudio_Centro de Congresos_Alicante_Tinglados

01 PLAYstudio_Centro de Congresos_Alicante_Sempere

1 / 7

01 PLAYstudio_Centro de Congresos_Alicante_Esquema forma

02 PLAYstudio_Centro de Congresos_Alicante_Axonometría

03 PLAYstudio_Centro de Congresos_Alicante_Opciones

1 / 3

01 PLAYstudio_Centro de Congresos_Alicante_Alzado

02 PLAYstudio_Centro de Congresos_Alicante_Aérea

03 PLAYstudio_Centro de Congresos_Alicante_Acceso

04 PLAYstudio_Centro de Congresos_Alicante_Acceso

05 PLAYstudio_Centro de Congresos_Alicante_Alzado lateral

1 / 5

- +

1 / 5

1 / 3

1 / 7

CONFERENCE CENTER | Alicante, Spain | Competition

The need for “architectural landmarks that can become an iconic image” is an inherent part of the political history of cities and their development. On a national level, the ‘Guggenheim effect’ in Bilbao or the nearby example of the City of Arts and Sciences in Valencia serve as references. However, we recognize that we live in a time when rediscovering what is our own, rather than importing global and foreign models, strengthens our ecological sensitivity—in this case, cultural sensitivity, or even subjective sensitivity, as Félix Guattari would put it.

In other words, we believe more in an alternative idea of City Branding than in that of Author Branding. To this end, La Bella y La Bestia creatively exaggerates and manipulates elements not only from the local port and maritime culture but also from Alicante’s own architectural and artistic history. In this sense, the proposal takes on its first monumental quality by celebrating—through its form, materiality, and interior experience—the unique knowledge accumulated by the people of Alicante.